Brand Voice & Verbal Branding Strategy
Your brand is more than just your logo or the colors you use on your website. It's also your brand voice - the way you communicate with your customers and prospects.
And just like any other aspect of your brand, your brand voice should be carefully considered as part of your overall strategy. This becomes even more important as you scale and bring on new employees who’ll be communicating with your clients, either directly or through marketing materials.
If you're running a business, it's important to have a brand voice that reflects your company's personality. A strong brand voice can help you differentiate yourself from your competition and build trust with your audience. We’ve all seen what an amazing job some companies do here, with examples like Ryanair and Aldi.
Verbal branding involves defining what you want to say and how you want to say it, even down to the type of punctuation you use.
Your target audience is your North Star when creating your brand voice. If you're targeting clients in the finance vertical, you'll want to use language that is professional and trustworthy, while probably also avoiding being too formal.
Creating a brand voice is an important part of developing an overall brand strategy. Your brand strategy should take into account all aspects of your business, including your mission, values, and messaging.
Building a brand voice for our clients is a big part of what we do at Hedge. We take the time to get to know your business, who your ideal clients are and how you plan to attract them. With this information, we then build a comprehensive verbal branding guide which outlines how you communicate, the words you use and the words you avoid.
Essentially, we give your company a personal which embodies who you are and how you want to be perceived.
This can be used for your company as a whole, or individually when you’re launching a new product or service who’s benefits you want to communicate in a consistent way.