The Financial Services Content Writers

Finding great writers is difficult. Finding great financial writers is even harder. While many freelance writers can get up to speed quickly on simple topics, the intricacies of the financial system can’t be learned in a few days.

That’s why, if you’re looking for SEO content, blog posts and articles for your financial services website, you need a real financial professional. What we like to say is that you don’t need an expert writer who knows a bit about finance, you need a finance expert who knows how to write.

Like any technical subject, you’ve essentially got two main options when it comes to creating great content for your website. We’re going to assume you’re not going to entertain the third option, which is to accept sub-par work which may or may not be filled with technical errors and inconsistencies.

Option 1: Manage cheap writers yourself

This is an option. We won’t say it’s a good one, but it exists. If you’re looking to keep costs down as much as possible, you can hire cheap writers and undertake the management of the work yourself.

We’ve worked with cheap writers, and they’re cheap for a reason. You’ll need to provide a detailed brief. You’ll have to come up with the topics, provide the title, the subheadings, the keywords and the structure outline. 

They'll provide an article to you. It will meet the word count. But then you’ll need to spend a number of hours editing and rewriting the article yourself. You’ll probably find it often ends up easier to just write the article yourself.

Honestly, businesses who are selling candles or fitness apps or t-shirts can probably get away with this approach. But financial services? In our game we know how important it is to be accurate. Not only will inaccuracies turn off savvy clients, they’ll also give compliance a heart attack and could even raise the attention of the regulators. You don’t need that.

Option 2: Hire specialist financial content writers

Your second option is to hire a team of writers who live and breathe finance. A team that understands the difference between price to earnings and price to book, or why the value of crude oil is going up.

You don’t need to explain in detail the reasoning behind your content titles. You won’t need to fact check the stats and figures, tax rates or dividend rules. You can get on with doing what you do best, and let us take care of your content strategy. By speaking your language it makes the process seamless and straightforward, with a significantly better end product to showcase your financial services company’s knowledge and expertise.

Because at the end of the day, that’s what this is all about. You want content which shows prospective customers or clients that you know what you’re talking about. Content that builds trust and authority. In order to do that, you need people writing those words to understand what they’re writing about and who they’re writing to.

How Hedge can help your financial services business

We call ourselves The Finance Writers because we work with businesses that allow us to do our best work. We know the industry in and out and we can provide proper insights and deliver real value to our clients. That’s why our prices aren’t the cheapest around. If you’re looking for the cheapest content you can find, we won’t be a good fit. But we don’t hide them. We’re proud of our work, we stand by its quality and we charge accordingly.

For clients who do work with us, they gain access to a real content partner. 

We work with you on content strategy, keyword planning and ideation on both evergreen and topical financial content. Because we’re constantly writing about the latest financial goings on, we know what's trending and we know what your clients and prospective clients are interested in.

Work with us, and you tap into all of that knowledge.

Prove it

All those words sound good, but where's the proof? Well, our clients have a lot of nice things to say about us, which is a good start. From a credentials standpoint, all of our clients work directly with our Founder and Head Copywriter, Jason Mountford. Jason has over 15 years experience in wealth management and financial services, including 10 years as a qualified Financial Advisor. He’s worked for Fortune 500 financial institutions, venture funded startups and boutique financial advice firms across the United States, United Kingdom and Australia.

As well as his financial advice qualifications, Jason also holds a Masters of Applied Finance degree, and as a financial commentator he’s appeared in FT Adviser, Bloomberg, the Daily Mail and the Daily Express.

Why do you care? 

Because it means you’re dealing with someone who knows your business. Not a writer who’s spent 20 minutes on Google before speaking with you. Throw out all the acronyms you like. Send over a muddle sentence full of jargon. It’s not a problem, because we live in the same world as you.

So, if you’re looking for great content writers and copywriters for your financial services website, we can help. You can see a small sample of some of our work here, and if you want to see our offer for new clients, you can find it here.