The Fintech Content Agency
So you’re looking to build a content marketing strategy for your fintech business? It’s a tough nut to crack.
Fintech isn’t one of those areas where just any writer or team of writers can hit the ground running. Oh sure, you’ve probably already come across writers who say they know a lot about “finance.”
But they’re talking about Gamestop, NFT’s and Tesla stock. Maybe they understand the basics of a 401k. But fintech is a totally different ball game.
Regardless of whether you’re running a payments company, corporate treasury or FP&A software, it’s exponentially more complex and less well known than personal finance content. Not only that, but your audience can spot a fraud a mile off.
They know all the terminology of your industry because they live and breathe it every day. You’re not dealing with junior employees and new grads, you want CFOs and VP’s reading your content. And for that audience, it needs to be highly compelling, 100% accurate and super relevant.
Anyway, you know all this already. Luckily, you found us.
Real fintech knowledge
Because we know fintech. We’ve worked with many, many companies in the fintech space, from funded startups to large, established businesses. We understand the unique challenges of the industry. You need to be able to communicate the benefits of technology that is often complex, in a way that’s succinct and interesting.
That’s sometimes a challenge when talking about things like cashflow forecasting, bulk vs batched payments, reconciling balance sheets or payment APIs. But that’s exactly what makes us unique, and better at fintech content than any other agency out there. We do it, and we do it exceptionally well.
Not only do we have that knowledge, we make sure we stay on top of it. We eat our own enchiladas. And by that we mean that we consume content as if we’re your client. We read CFO and Fintech magazine, we get deep in the weeds of case studies and white papers and we hang out in industry Slack groups.
How Hedge can help your fintech company
We call ourselves The Finance Writers because we only work with businesses that allow us to do our best work. We know the fintech industry inside and out, and we can provide proper insights and deliver real value to our clients.
That’s why our prices aren’t the cheapest around. If you’re looking for the lowest price content you can find, we won’t be a good fit. But we don’t hide them. We’re proud of our work, we stand by its quality and we charge accordingly.
For clients who do work with us, they gain access to a real content partner.
We work with you on content strategy, keyword planning and ideation on both evergreen and topical content. Because we’re constantly writing about the latest financial goings on, we know what's trending and we know what your clients and prospective clients are interested in.
Work with us, and you tap into all of that knowledge.
More than just words
All those words sound good, but where's the proof? Well, our clients have a lot of nice things to say about us, which is a good start.
From a credentials standpoint, all of our clients work directly with our Founder, Jason Mountford.
Jason has over 15 years experience in wealth management and financial services, including 10 years as a qualified Financial Advisor. He’s worked for Fortune 500 financial institutions, venture funded startups and boutique financial advice firms.
As well as his financial advice qualifications, Jason also holds a Masters of Applied Finance degree, and as a financial commentator he’s appeared in FT Adviser, Bloomberg, the Daily Mail, the Daily Express, Money Marketing and more.
Why do you care?
Because it means you’re dealing with someone who knows your business. Not a writer who’s spent 20 minutes on Google before speaking with you. Throw out all the acronyms you like. Send over a muddled sentence full of jargon. It’s not a problem, because we live in the same world as you.
If you’re looking for a more detailed list of marketing agencies and freelancers that work in the finance space, we’ve created a resource you might find useful.
So, if you’re looking for great content for your investment company’s website, we can help. You can see a small sample of some of our work here, and if you want to see our offer for new clients, it’s here.
If you’re looking for a more detailed list of fintech marketing agencies and freelancers that work in the finance space, we’ve created a resource you might find useful.