The Investment Content Writers

For businesses in the investment arena, finding high quality writers is a huge challenge. There are plenty of would-be experts out there who tell you they understand the industry, only for you to realise their experience doesn’t extend much further than Gamestop. 

While many freelance writers can get up to speed quickly on simple topics, the complexity of the financial system can’t be learned in a few days.

That’s why, if you’re an investment management firm, an investment fund or an investment research house looking for SEO content, blog posts and articles, you need a real financial professional.

What we like to say is that you don’t need an expert writer who knows a bit about finance, you need a finance expert who knows how to write.

As a regulated business, finding writers that fit the bill isn’t just a ‘nice to have’. It’s a necessity. Poor quality content or technical inaccuracies isn’t just going to turn off potential clients, it could even raise the eyebrows of the regulators.

No investment management business needs to be dealing with that.

The importance of investment insight

So yes, the technical aspects have to be there, but these days it goes even further than that. Content is everywhere. News websites put out millions of articles a day, social media gives everyone a platform and even AI is now capable of churning out basic articles.

You know what isn’t everywhere? Actual insight.

Any team of writers can regurgitate and re-word something from CNBC. But tying the happenings in the financial world to your value proposition? That’s hard. In order to do that, your content writers and copywriters need to deeply understand your business.

They need to understand your investment philosophy, your portfolio construction methods, your screening process and how your investment committee operates.

By understanding the industry in detail, a writer can tie what's happening in the real world to what’s happening to your clients' money. 

And that is powerful. That tells your target audience exactly how you’re responding to the world which is always rapidly changing. That’s how you drive value from your content and ultimately, how you drive more revenue.

Because we understand that is the ultimate goal.

We’re not writing words for the sake of buffing out your website. We’re writing to build your trust and authority. To create a reputation that instills confidence in a client or a financial advice firm or whoever it is you’d like to convince to allow you to manage their money.  

How Hedge can help your investment business

We call ourselves The Finance Writers because we only work with businesses that allow us to do our best work. We know the industry in and out and we can provide proper insights and deliver real value to our clients.

That’s why our prices aren’t the cheapest around. If you’re looking for the lowest price content you can find, we won’t be a good fit. But we don’t hide them. We’re proud of our work, we stand by its quality and we charge accordingly.

For clients who do work with us, they gain access to a real content partner. 

We work with you on content strategy, keyword planning and ideation on both evergreen and topical content. Because we’re constantly writing about the latest financial goings on, we know what's trending and we know what your clients and prospective clients are interested in.

Work with us, and you tap into all of that knowledge.

Prove it

All those words sound good, but where's the proof? Well, our clients have a lot of nice things to say about us, which is a good start.

From a credentials standpoint, all of our clients work directly with our Founder, Jason Mountford.

Jason has over 15 years experience in wealth management and financial services, including 10 years as a qualified Financial Advisor. He’s worked for Fortune 500 financial institutions, venture funded startups and boutique financial advice firms.

As well as his financial advice qualifications, Jason also holds a Masters of Applied Finance degree, and as a financial commentator he’s appeared in FT Adviser, Bloomberg, the Daily Mail, the Daily Express, Money Marketing and more.

Why do you care? 

Because it means you’re dealing with someone who knows your business. Not a writer who’s spent 20 minutes on Google before speaking with you. Throw out all the acronyms you like. Send over a muddled sentence full of jargon. It’s not a problem, because we live in the same world as you.

So, if you’re looking for great content for your investment company’s website, we can help. You can see a small sample of some of our work here, and if you want see our offer for new clients, it’s here.